Best Sales AI tools

12 sales tools, ranked by our score. Our top pick is Clay, followed by Gong and Apollo.io. If you want to start without paying, look at Clay, Apollo.io, Lavender. Every score is our own judgement of how well a tool does the job, and you can read how we score on the blog.

1. Clay: Chain fifty data sources and AI research into one enriched prospect list. Freemium. Solthar Score 89/100.
2. Gong: Records every sales call and tells you what the winning reps do differently. Paid. Solthar Score 88/100.
3. Apollo.io: A contact database and sequencing tool in one, covering most of outbound. Freemium. Solthar Score 85/100.
4. Salesforce Agentforce: Salesforce's agent layer, acting on the CRM data your company already holds. Paid. Solthar Score 84/100.
5. Clari Forecast: Revenue forecasting that flags the deals about to slip. Clari merged with Salesloft, and this product keeps the Clari name. Paid. Solthar Score 83/100.
6. Outreach: The enterprise sales engagement platform, now with AI on sequencing and coaching. Paid. Solthar Score 82/100.
7. Attention: Fills in the CRM after every call and flags the follow-ups reps forget. Paid. Solthar Score 81/100.
8. Lavender: Scores your sales email as you write it and tells you why it will not get a reply. Freemium. Solthar Score 80/100.
9. Regie.ai: Generates and runs outbound sequences with agents that handle the first touches. Paid. Solthar Score 80/100.
10. 11x: Digital sales reps that prospect, write and follow up without a human in the loop. Paid. Solthar Score 79/100.
11. Nooks: A parallel dialer that skips voicemails so reps only talk to people who answer. Paid. Solthar Score 79/100.
12. Momentum: Turns sales calls into CRM updates and Slack summaries automatically. Paid. Solthar Score 78/100.

Head-to-head comparisons

• Clay vs Gong
• Apollo.io vs Clay
• Apollo.io vs Gong