Both are sales tools. Clay has the higher Solthar Score, 89 to 88. Clay is free to start, with paid plans; Gong is paid only.
| Clay | Gong | |
|---|---|---|
| Category | Sales · Prospecting | Sales · Intelligence |
| Pricing | Freemium | Paid |
| Free trial | Yes | No |
| Solthar Score | 89/100 | 88/100 |
Clay: what it does
Chain fifty data sources and AI research into one enriched prospect list. Clay is free to start, with paid plans, with a free trial. Solthar Score: 89/100.
Key features
- 50+ data providers
- AI research agents
- CRM sync
Strengths
- Enrichment nothing else matches
- Very flexible
Trade-offs
- Steep learning curve
- Credits go fast
Gong: what it does
Records every sales call and tells you what the winning reps do differently. Gong is paid only. Solthar Score: 88/100.
Key features
- Call recording and analysis
- Deal risk scoring
- Coaching insights
Strengths
- Genuinely changes how teams sell
- Deep analytics
Trade-offs
- Expensive and enterprise-oriented
Which should you choose?
Choose Clay if enrichment nothing else matches matters most to you. Choose Gong if genuinely changes how teams sell matters more. If you only try one, Clay scores higher overall.