Both are sales tools. Gong has the higher Solthar Score, 88 to 85. Apollo.io is free to start, with paid plans; Gong is paid only.
| Apollo.io | Gong | |
|---|---|---|
| Category | Sales · Prospecting | Sales · Intelligence |
| Pricing | Freemium | Paid |
| Free trial | Yes | No |
| Solthar Score | 85/100 | 88/100 |
Apollo.io: what it does
A contact database and sequencing tool in one, covering most of outbound. Apollo.io is free to start, with paid plans, with a free trial. Solthar Score: 85/100.
Key features
- 260M contact database
- Email sequences
- Deal management
Strengths
- Database and outreach in one place
- Usable free tier
Trade-offs
- Data accuracy varies by region
Gong: what it does
Records every sales call and tells you what the winning reps do differently. Gong is paid only. Solthar Score: 88/100.
Key features
- Call recording and analysis
- Deal risk scoring
- Coaching insights
Strengths
- Genuinely changes how teams sell
- Deep analytics
Trade-offs
- Expensive and enterprise-oriented
Which should you choose?
Choose Apollo.io if database and outreach in one place matters most to you. Choose Gong if genuinely changes how teams sell matters more. If you only try one, Gong scores higher overall.