Both are sales tools. Clay has the higher Solthar Score, 89 to 85. Apollo.io is free to start, with paid plans; Clay is free to start, with paid plans.
| Apollo.io | Clay | |
|---|---|---|
| Category | Sales · Prospecting | Sales · Prospecting |
| Pricing | Freemium | Freemium |
| Free trial | Yes | Yes |
| Solthar Score | 85/100 | 89/100 |
Apollo.io: what it does
A contact database and sequencing tool in one, covering most of outbound. Apollo.io is free to start, with paid plans, with a free trial. Solthar Score: 85/100.
Key features
- 260M contact database
- Email sequences
- Deal management
Strengths
- Database and outreach in one place
- Usable free tier
Trade-offs
- Data accuracy varies by region
Clay: what it does
Chain fifty data sources and AI research into one enriched prospect list. Clay is free to start, with paid plans, with a free trial. Solthar Score: 89/100.
Key features
- 50+ data providers
- AI research agents
- CRM sync
Strengths
- Enrichment nothing else matches
- Very flexible
Trade-offs
- Steep learning curve
- Credits go fast
Which should you choose?
Choose Apollo.io if database and outreach in one place matters most to you. Choose Clay if enrichment nothing else matches matters more. If you only try one, Clay scores higher overall.