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For Product & growth teams · Intermediate · 2 days · ~$90/mo

Localize your product

Your product, site and video working in another language.

Machine translation is good enough now for most strings and still dangerous for a few. The trick is knowing which is which.

The steps

  1. Extract: Lokalise. Pull every string out of the codebase into one place.
  2. Translate: DeepL. Get translations that read like the language, not like English.
  3. Manage: Phrase. Keep terminology consistent as the product keeps shipping.
  4. Website: Weglot. Serve the translated site without rebuilding it per locale.
  5. Video: ElevenLabs Dubbing. Dub the product videos in the speaker's own voice.
  6. Review: Unbabel. Put a human on the copy where wrong wording costs money.

You end up with