← All guides

For Sales & founders · Intermediate · 1 day · ~$100/mo

Run a cold outreach campaign

A researched list and a sequence that doesn't read like a template.

Cold outreach fails on targeting far more often than on wording. Spend the effort at the top of this list, not the bottom.

The steps

1. Research: Exa. Find accounts that genuinely match, not the ones that rank.
2. Enrich: Relevance AI. Build an agent that fills in what you don't know about them.
3. Write: Copy.ai. Draft sequences that read like a person wrote them.
4. Test: Anyword. Score subject lines before you send, not after.
5. Warm up: Taplio. Show up on LinkedIn first so the email isn't truly cold.
6. Automate: Lindy. Hand follow-ups to an agent that never forgets one.

You end up with

• A researched account list
• Enriched contact data
• A written sequence
• Tested subject lines
• Automated follow-ups